JCPenney value your feedback as a customer and provide a survey to collect information. Be truthful with your answers as this will provide you with a better experience in the future and it is beneficial for other consumers who may visit this location
Feedback surveys are a survey given to customers or potential customers that ask them about their experience with the company. The feedback is then used by the company to help reward employees and create new policies for customer service. Customers take these surveys because they want their voices heard, but also because it's a way of getting free products from companies in exchange for taking the survey. In the case of JC Penney, customers were asked to take a survey after using their jcp rewards card or checking out at a store. In return for completing the survey, customers would receive a coupon worth $5 off of a purchase of $25 or more at any JC Penney store.
Completing surveys help companies collect data on what customers want or don't want. It also helps companies better their customer service to improve the overall experience of the customer, thus hopefully encouraging sales and getting customers to come back for future purchases.
These articles contain a lot of information about what type of surveys JC Penny asks customers to complete after shopping in-store or online, as well as what they offer customers in return for completing the survey.
These articles are useful because they offer insight on what JC Penny is doing to help their customers and create new policies for customer service after feedback collected from customers via surveys.