22 Powerful Customer Satisfaction Survey Questions for 2021

Customer Experience

If you want to improve customer satisfaction and make your business more successful, then you need to ask the right questions. There are a number of ways that you can go about this, but one way is by using customer survey satisfaction templates. These surveys help businesses get insight into what their customers really think and feel about certain topics which enables them to better serve their needs in the future. In this blog post we will share 22 powerful customer satisfaction survey questions that will help increase revenue for your company!

How do I write a great customer satisfaction survey?

A good customer satisfaction survey needs to be easy for customers to understand, concise and easy to answer. Collecting customer feedback shouldn't be a hard task for a customer or company. The value of being able to measure customer feedback of both existing customers and new should not be under sold.  It's also important that the questions on the survey cover a wide range of topics so you can get an idea of what your customers really think about your business on all fronts. There are many places you can find customer satisfaction survey templates, but make sure you understand what you are asking and how your questions fit into the customer journey and actually measure customer satisfaction.

Here are some tips for writing a great customer satisfaction survey:

  • Make sure that you don't include any irrelevant questions - customers will only answer the ones they care about and this will skew your data and make it less representative in your customer satisfaction survey.
  • Keep the survey short - this is always better because people won't want to spend too much time answering questions if they don't have to. If necessary, break your survey up into two parts (this is particularly usefulWhat is customer satisfaction survey?

A customer satisfaction questionnaire is a questionnaire designed to assist businesses understand what their clients think about their products and services, their brand and their customer support. Often surveys collect user feedback that helps assess individual user experience in detail. Companies usually return to macro-level questions like what direction is your product moving in and where do you have to improve? Customers' satisfaction surveys permit companies to better optimize the product strategy, optimize user experience and deliver exactly what their market requires. It also helps track the changes and improvements made.

Survey questions should be well-designed to avoid misinterpretation, leading results or biased data collection. The design of a customer satisfaction survey is as important as the content itself because this determines how accurate your findings will be. A few things that you need to consider include:

  • Who are you surveying?
  • What is the purpose of the survey and what kind of data do you need to collect?
  • How will your client use this information in their organization or business, i.e., for decision making purposes?

What are some best practices for creating customer satisfaction survey questions

When creating customer satisfaction surveys questions, you should try and include open-ended questions and closed ended questions. Using a customer satisfaction survey template is a great place to start, but make sure you customize for your business Open-ended question will help you get more detailed answers from customers while the close-ended ones are great for collecting specific information about topics that your clients care most about or want to know more about.  It's also important to remember that the questions on your survey should be unbiased so you won't skew customers' responses or get them to answer in a certain way.

What are some good customer satisfaction survey examples?

As mentioned before, it's always best for businesses to create their own surveys because there is no one-size fits all solution and it's important that you get specific information about what your customers think.  If you want to gain insights and drive repeat customers and customer loyalty, then online surveys are a great way to learn how. They at the very least provide actionable feedback, give insight into your customer experience and drive net promoter score and customer retention. n

Some examples of powerful customer satisfaction survey questions include:

What do you like most about our products? What are some benefits that drive your purchase decision the most? How likely are you to recommend this product/service to others? If there was one thing we could change about our business, what would it be and how can we improve?

What are some common mistakes in customer satisfaction surveys?

The biggest mistake that businesses make when conducting their own customer satisfaction survey is using questions that don't really have anything to do with the quality of their products or services. For example, asking customers about how easy it was to navigate through your website doesn't provide any valuable information because there are so many factors that go into a good user experience and ease of navigation is just one small piece.  They also make the mistake of asking closed ended questions that give customers very few options to choose from. This makes it harder for businesses to get actionable data because they'll only know how many people prefer A, B or C but not what specifically drove their decision making process and why. In addition, you should never ask leading questions in your customer satisfaction surveys because this will skew your results and cause customers to answer in a certain way which makes it harder for you to accurately assess their true feelings.

Now onto our 21 customer survey template questions. Use these questions to create customer satisfaction surveys

Use these questions to create customer satisfaction surveys that will help you get more insights into your customers' minds and their experiences with your brand.

  1. On a scale of 0 to 10, how likely are you to recommend our services?
  2. If you could change one thing about our product what would it be?
  3. Compared to our competitors is our product quality better, worse or about the same?
  4. What other options did you consider before choosing our product?
  5. How would you rate the value for money of the product?
  6. How would you rate the support you received?
  7. What problem do you want to solve with our product?
  8. How did this effort compare to your expectations?
  9. On a scale of 0 to 10, how likely are you to recommend our services?
  10. What other options did you consider before choosing our product?
  11. How would you rate the value for money of the product?
  12. What problem do you want to solve with our product?
  13. If you could change one thing about our product what would it be?
  14. How easy is it to solve a problem?
  15. Which are the most valuable features?
  16. Which of the following words would you use to describe our product?
  17. List the 3 most important features we're missing?
  18. How well does our product meet your needs?
  19. How much effort did you put into handling your request?
  20. Why did you choose our product over a competitor's?
  21. How responsive have we been to your questions about our products?
  22. How likely are you to recommend [product name] to a friend or colleague?


Remember to track survey results and measure change and improvement over time.

By measuring customer satisfaction and incorporating their feedback into your process, you will be able to improve as a company over time which is the key to long term success in any market.

One of the most common mistakes that companies make when conducting their  customer satisfaction survey is not properly recording the results . Make sure to track survey results so that you can measure change and improvement over time.


The customer satisfaction survey template and questions we've provided should help you get started thinking about how you can leverage the power of the human brain in your own digital marketing strategy. If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts are ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think.

Which of these have you applied to increase your product sales? We always love to hear feedback so drop us a comment.




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